Brand – Nescafè 3in1;

Goals:

– Support launch of Nescafè 3in1 new package design (considering the limited budget)
– Involve young and active TA
– Support brands communication about “Active life style”

Media Channels: Digital, OOH

Description:

Campaign general idea – a photo contest, those interested need to upload photos on instagram with #after3in1. Photos should explain how Nescafè 3in1 inspire youngsters to do great stuff.

Example:

Photos of participants appeared on a landing page of a local site-partner (locals.md) and on Nescafè 3in1 facebook page. Additionally, contest was promoted on facebook (paid promotion) and on locals.md. In 1 month there were 93 final submissions to the contest. 3 winners were selected by Client  from the Top-10  voted submissions.

As well we brought it in off-line to achieve even more impact- the winners  were re- shooted and published on billboards.

Results:

1) 9.79k visits
2) 93 participants
3) 4.54k votes
4) 28 shares
5) TOTAL RCH ≈40%