BAT - Publicis Media Moldova
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App ​optimizes flighting to best impact sales volume/share or brand awareness levels.

To use to determine how TRP flighting impacts sales/awareness.


BAT optimizes scheduling tactics in order to maximize business results. Specifically, the tool is designed to address the following questions:

  • When should you schedule your TV advertising?
  • What are the optimal times of year/optimal weeks to advertise in order to achieve the strongest advertising effects at the best cost (cost/value ratio)?
  • What scheduling tactics should you use?
  • Should your plan emphasize flighting or continuity?
  • What impact will you get on sales/awareness by adding additional TRPs within a week versus spreading weight over more weeks?