Blog - Publicis Media Moldova
page,page-id-18965,page-template,page-template-blog-masonry,page-template-blog-masonry-php,ajax_fade,page_not_loaded,,select-theme-ver-1.9,wpb-js-composer js-comp-ver-4.4.3,vc_responsive,en

Online video viewing to exceed an hour a day in 2018

Global consumers will spend an average of 67 minutes a day watching online video this year, up from 56 minutes last year, according to Zenith’s Online Video Forecasts 2018, published on 16 July 2018.   By 2020 the average person will be spending 84 minutes a…


What is performance-marketing and how it works.

What is performance-marketing and how it works. Most of the agencies, which are working and developing in marketing or media sphere, heard about performance-marketing for a long time. Before we started to write this article we surfed the internet and tried to find more or...


How to create catchy content

Do you know that a social network user needs only about 8 seconds, to make a decision if a post is interesting or not? In this article you can find some life-hacks on how to create a catchy content of your web-page. First of all,…


The Facebook Marketing Strategy Is An Asset

Ever wonder how to make a Facebook marketing strategy to take you less time implementing? And, most of all, how you get enough time to do what you can do best? The Answer Is Simple It should keep you on the roll. It should keep you interested. And therefore,...


Youtube is not terra incognita in Moldova anymore!

Vivaki Moldova digital laboratory experts and its Media brands (Zenith, Starcom and MediaVest) have agreed to start to measure the real reach by Youtube video campaigns with Moldovan targeting. We are be able to gather information on age, sex, financial status and volume of people…

image tv

Dorel Samoila: TV advertising on the edge

TV ad market in Moldova is on the down line for the last 2 years. Even understanding that 2016 is an “election” year and TV channels will have the opportunity to compensate a part of their loss from commercial advertising, the last is showing the...



In June, Vivaki with the help of Digital Lab, launched first programmatic campaign. That was possible due to agreement with Google DoubleClick (which is used as a demand-side platform). 1 500 000 000 Moldova Impressions Available The collaboration with Double Click opened the access to...



Brand manager is one of those professionals whose work is vital. He is responsible for the promotion of products (both new and existing) and recognition of the most companies. However, to find a qualified employee is not so simple. Do you need a brand manager?...


MediaVest Agency wins „CARLSBERG” media tender

Media agency MediaVest, part of Starcom MediaVest Group, won a tender for the integrated media services Carlsberg Group in Moldova. Under the terms of the tender, the agency will be engaged in the placement of advertising materials in all media channels during 2016. Media Manager...