App estimates when TV video commercial will begin to lose its effectiveness.
Used to determine when a brand should consider implementing new creative.
Benefits:
The results of a Wearout analysis will mainly be applied in three ways:
- To help manage copy rotation decisions.
- To find out how much time we have until the effectiveness of an existing campaign wears out – helps us to improve upon an historical approach
- Determine the period of time a new campaign will be effective