Frequency planner - Publicis Media Moldova
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Frequency planner


App isolates the key level of exposure for an individual product in a single burst of media weight.

It is used to determine the optimal frequency range for your brand message (video commercial, online impressions, etc.).

Input: Knowledge and Understanding of the relative importance of message, marketing, and media factors related to the campaign (based on data provided by AGB Moldova, TNS, X plane).

Output: Recommended frequency level for the campaign.