Gemius Direct Effect is created to monitor online campaigns. Gemius Direct Effect facilitates the implementation and analysis of efficiency in real time, and provides advanced statistics from different platforms into a single interface.
In addition to an extensive set of metrics, this tool provides a large number of reports, such as the social-demographic report, which includes information on gender, age, income, education and region of residence of users that saw the advertising message. Also, thanks to this report, we can exactly determine the target audience cover – critical information for all customers campaigns which are meant to increase brand awareness.
Click here for more information in our GDE Case Study.