Neutral screen planning - Publicis Media Moldova
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Neutral screen planning


Neutral screen planning – is a tool owned by SMG representing a unique mechanism for integrated planning of TV and online advertising campaigns. It was developed and implemented in Ukraine and later adapted to Moldova’s market conditions.

It identifies the most effective way advertisement can interact with target audience, whether it’s a TV screen, a laptop, tablet or smartphone, and calculates the optimal mix of media channels in order to ensure maximum outcome.