ROI Modeler - Publicis Media Moldova
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ROI Modeler


Software designed to forecast the brand/ advertising campaign awareness, on the basis of the weight of the media, for one medium or many media. Historical data from the tracking research is used to create the initial rates for the forecast model.  Allows to:

1. Predict future awareness levels
2. Calculate the relationship between media GRPs and awareness through correlation
3. Determine which media (touchpoints) contribute the most to generating awareness
4. Understand what are the best media mix weights and phasing