Touchpoints - Publicis Media Moldova
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Touchpoints is a tool and database owned by VivaKi. Consumers can communicate with the brand in different ways, depending on their habits, age, sex, place of residence and social status. Touchpoints is a unique tool designed to analyze potential contact points with the consumer.

This tool is highly effective in planning advertising campaigns and considers current brand performance.

Data provided by Touchpoints helps to develop deep strategies that will offer the most efficient ways of achieving campaign’s goals.