Wearout - Publicis Media Moldova
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App estimates when TV video commercial will begin to lose its effectiveness.

Used to determine when a brand should consider implementing new creative.


The results of a Wearout analysis will mainly be applied in three ways:

  • To help manage copy rotation decisions.
  • To find out how much time we have until the effectiveness of an existing campaign wears out – helps us to improve upon an historical approach
  • Determine the period of time a new campaign will be effective